VOCO - SARASOTA1223 Boulevard of the Arts, Sarasota, FL

The Opportunity

This project offers a unique opportunity to transform a 95-room boutique hotel in Sarasota’s vibrant Rosemary District into an IHG VOCO-branded property. Ideally situated near Sarasota Bay and just minutes from the beach and downtown, the hotel features four stories, 1,084 square feet of meeting space, and an onsite restaurant. With its prime location and the transition from Hotel Indigo to VOCO, this renovation has the potential to create a fresh, upscale guest experience while capitalizing on the growing demand for boutique accommodations in the area.

The Result

The transformation of VOCO Sarasota delivered a stunning upgrade across guestrooms, public areas, and amenities. The lobby was fully renovated with stylish seating, area rugs, decorative lighting, and a brand-new front desk. The bar and restaurant were reimagined with modern seating, a sleek new bar, updated artwork, and fresh window treatments. Meeting and board rooms received a complete refresh, featuring new carpet, wall finishes, millwork, and furnishings, while public restrooms were upgraded with new vanities, hardware, and fixtures. Guestrooms were completely redesigned with updated finishes, artwork, lighting, and furnishings, and the fitness center now features refreshed finishes and accessories. This comprehensive renovation positions voco Sarasota as a sophisticated and welcoming destination.